John B. Edel
Your Baton Rouge Trademark Attorney
Skilled Trademark Applications
at a Reasonable Cost
10+ Yrs. Experience | Fixed Fee Options
I offer fixed fee services and trademark guidance to smooth your path to trademark registration.
John Edel,
Trademark Attorney
(225) 302-8559
john@edelpatents.com
8550 United Plaza Blvd., Suite 702
Baton Rouge, LA 70809
Trademark First Steps
Getting started in the trademark registration process is easy.
In the free call …
You will learn:
- about the flat fee consultation,
- the costs for fixed fee searching and fixed fee trademark applications
- and how to minimize hourly charges.
And understand:
- the Edel Patents trademark registration process and
- the fixed fee cost of each application filing step.
You can reach John at 225-302-8559.
The detailed consultation
The follow up discounted consultation addresses the details of your trademark. It covers the benefits of registering your mark and the strengths and weaknesses of the mark.
There are many filing options and different filing bases. John will help you understand how your selections affect your rights.
Every application has associated risks. John will talk about some of the common risks in a trademark application and how those risks may apply to you. If your mark is ready for registration, then John will propose a registration action plan.
Contents
Baton Rouge Trademark Attorney
John Edel is a Baton Rouge trademark attorney who prepares applications for federal trademark registration.
john@edelpatents.com | (225) 302-8559
Admissions – John Edel
- United States Patent and Trademark Office
- Louisiana State Bar
Trademark Services
- trademark clearance searches
- trademark application preparation
- trademark office action responses
- trademark portfolio management
- trademark renewal filings
Other Intellectual Property Services
Trademark applications are only one of the several intellectual property application types. You can choose from four main types of intellectual property. If patent protection matters to you, review the types of patent applications.
What is a Trademark?
Trademarks are the symbols of a business’s reputation and how consumers find their way back to the businesses that have treated them well. Trademarks must distinguish goods and services from the goods and services of others.
Reputation as an Asset
A business’s reputation is more valuable than equipment. Trademarks hold the value of that reputation for your customers.
Your innovation and creativity can also set your business apart. As a Baton Rouge patent attorney, John can also help you with other intellectual property assets like patents.
Benefits of Federal Trademark Registration
Registration enhances your legal rights by:
- providing nationwide notice of your use and
- providing access to federal courts for enforcement.
Nation-wide notice is important. That notice reduces many risks associated with building a national brand.
Registration Cost
Attorney’s fees are variable and depend on the complexity of the work. You can get an application for federal trademark registration filed for around $1,700. (USPTO fee included)
Correspondence with the Trademark Office can be quite varied. Post filing work is billed by the hour because that work is situation dependent.
Consumer Confusion
“Likelihood of confusion” is a top reason for trademark rejections. The Trademark Office refuses applications on these grounds to prevent consumer confusion. You can avoid this rejection by having a mark that is unique to your industry.
Do I already have a trademark?
You may. Trademarks may, and often do exist without any registration. But, building a brand is safer and easier with federal registration.
How do Trademarks Help?
Trademarks help businesses by helping consumers. Trademarks help consumers find their way back to a business. Trademarks are how consumers spread referrals for products and services that they like.
Businesses benefit when consumers look for the trademarks they trust. Federal trademark registration helps that positive feedback loop apply across the country.
Is Registration Necessary?
Federal trademark registration is not required, but businesses frequently seek that registration because of the benefits described above.
Trademark v/s Business Name
Business names are just that, the names of businesses. Names of businesses often sound the same.
Trademarks help consumers decide which products and services they will consume. Business names rarely do this.
- Business names don’t give you legal rights to enforce against your competitors.
- Trademarks do give you legal rights to enforce against your competitors.
What makes a trademark strong?
Generic marks like “shredded wheat” do not merit federal trademark protection. Your competitors need to tell customers the generic name of the product they sell.
Descriptive marks like “Best Buy” may be registrable. But descriptive marks don’t offer strong protection.
Suggestive marks like “Greyhound” offer strong protection. Suggestive marks also tend to register more easily.
Fanciful marks like “Exxon” and arbitrary marks like “Apple” tend to offer the strongest protections. Suggestive, fanciful, and arbitrary marks tend to be easier to register.
john@edelpatents.com | (225) 302-8559
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